Sang Phan Nguyễn – Blog Digital Marketing

Mình là Sang, mình đã làm việc trong lĩnh vực marketing & digital marketing được 9 năm. Trong mục tiêu nghề nghiệp, Sang luôn muốn áp dụng một cách đa dạng và hiệu quả các nền tảng digital marekting vào các hoạt động kinh doanh. Hy vọng có thể giúp ích vào sự phát triển kinh doanh của bạn.

My name is Sang. I have worked in the field of marketing & digital marketing for 9 years. In my career objective, I want to apply diverse & effective digital marketing platforms in business activities. Hope my expertise can contribute to your business growth.

Sau 2 năm nghiên cứu và phát triển với hơn 7 năm kinh nghiệm tích góp từ công việc liên quan, Sang cho ra mắt sản phẩm đầu tay của mình với tên gọi SimpleB – Một nền tảng quản lý bán hàng và phát triển shop bao gồm một website bán hàng tích hợp hệ thống quản lý bán hàng, báo cáo kinh doanh, marketing và một ứng dụng quản lý trên mobile giúp bạn vận hành và phát triển shop tốt hơn.

Trang chủ: SimpleB.Pro

Marketing & Digital Marketing Overall
– Planning in marketing oriented
– Build a digital marketing channel system.
– Paid Media: Good at using media platforms such as Google Ads, Facebook Ads, YouTube Ads, TikTok Ads, etc. The main metrics for optimization such as Order, GMV, CPO, ROAS, CR, Message, and Lead generation.
– Tracking: Google Tag Manager, Facebook Pixel, Tiktok Pixel, Conversion API, MMP
– SEO: Good in planning & monitoring. Tools, Google Search Console, Ahrefs
Technical skills:
– Web development, website audit, tracking code, UI/UX, HTML/CSS
– Programming language: PHP (Laravel, WordPress), Javascript
– Database: MySQL
Data Analysis & Report:
– Tools: Excel (Power Query, Power Pivot. Pivot Table, Python), SQL, Database
– Visualization: Google Data Studio, Power BI

2023 – Present

Digital Supervisor – VFBS

Do all digital marketing activities include Paid Media / Owned Media for both web and app performance

TBU

Lecturer at AIM Academy – Digital & Marketing Courses

Teaching subjects about Marketing and Digital Marketing such as Google Ads, Facebook Ads, YouTube ads, Marketing Overall, etc

2022 – 2023

Digital Performance Manager

Central Retail in Vietnam

In my role, I am in charge of planning and executing digital marketing activities. This role focuses on sales volumes on the main channel which are mobile apps (GO! & Big C), and the sub-channel (Website, B2B, etc) through digital strategies, in detail:
– Planning: Allocate the budget, and plan marketing activities for all digital channels.
– Team management: Manage & co-working with the digital team (5 headcounts)
– Data Analysis: Based on marketing & internal data to find out the best way to reach the target and improve marketing performance.
– Paid Media: Optimize ads on Facebook & Google to promote sales and acquire customers.
– ASO & SEO: Keyword planning and optimizing the top keywords of the app on app stores (App Store, Google Play) and Google Search.
– Social Media: Manage content pipelines, and minigame based on both promotion and branding campaigns on Fanpage, Zalo OA, etc.
– CRM: Plan to use app push, web push, and popups to attract and get more buyers.
– Others: Work with stakeholders to implement digital activities and relevant things.

2019 – 2022

Digital Marketing Leader

Phong Vu Trading Service Joint Stock Company

– Planning a Digital Marketing Plan.
– Developing a plan and implementing a digital marketing channel.
– Manage & co-working with the digital team (3 headcounts)
– Manage budget and supervise the implementation of digital marketing activities.
– Manage and operate the marketing toolkit.
– Design and optimize online advertising campaigns such as SEM, Google Shopping Ads, Google Display Network, Youtube Ads, Facebook Ads, etc.
– Building common working rules within the team, between departments, and with partners related to digital marketing activities.
– I participate in many marketing programs’ ideation, organization, and implementation.
– Report results, evaluate and propose options.

2016 – 2019

Senior Digital Marketing

Hoa Thien Thao Trading Service Co., Ltd

– Manage and take main responsibility for digital marketing activities such as SEO, Google Ads, Facebook Ads, and Forum Seeding.
– Develop and operate websites, forums, and social media systems.
– Report results, evaluate and propose options.
– Supervising agency units to ensure the progress and quality of related works.

2014 – 2015

Digital Marketing Executive

Hung Loan Co., Ltd

– Participate in digital marketing activities such as SEO, Google Ads, Facebook Ads, Fanpage administration, Website management, and development.
– Participate in the development and organization of marketing programs.

Đại học Tài Chính-Marketing

2011 – 2015

Cử nhân Marketing

Quản trị thương hiệu

University of Finance – Marketing

2011 – 2015

Bachelor of Marketing

Brand Management

Brands Việt Nam, EQVN, BMG, Inet

2016

Foundation of Digital Marketing

Google Ads

Facebook Ads

Search Engine Optimization (SEO)

Lập kế hoạch Digital Marketing

Brands Vietnam, EQVN, BMG, Inet

2016

Foundation of Digital Marketing

Google Ads

Facebook Ads

Search Engine Optimization (SEO)

Digital Marketing Planning

Trung tâm đào tạo CNTT Nhất Nghệ / Nhat Nghe IT Training Center

2016

Web Development (PHP & MYSQL)

PHP Framework (Laravel)

WordPress Development

Vận dụng đa dạng & hiệu quả các nền tảng Digital Marketing vào trong hoạt động kinh doanh tại doanh nghiệp. Xây dựng lộ trình chuyển đổi số đồng thời cập nhật xu hướng và nền tảng mới vào kinh doanh.

Applying diverse & effective Digital Marketing platforms in business activities at the enterprise. Build a digital transformation roadmap while updating new trends and platforms to business.

• Email: nts.thanhsang@gmail.com
• Linkedin: linkedin.com/in/thanhsang0802
• Zalo: 0388 412 332
• Phone: 09 777 366 45